New Family Naturals

New Family Naturals — A Community Market & Juice Bar

NFNMarket entrance

Hello NFN Friends and Supporters!

We are excited to announce that we are opening up a Community Health Food Market and Juice Bar! Our shop will be THE place to get vegetarian, vegan and gluten free goodies.
Our new shop is located in beautiful Lake Anne Plaza in Reston, VA. We plan to open by August 1, 2012, but we’ll keep you posted on our progress and other details as we get closer to the Grand Opening. In the meantime, we have already been busy ripping up carpet and cleaning out the cobwebs from the previous tenant! We are building our kitchen in the back end, where we will make our now coveted kale chips. In the front end, we’ll be serving up juices, smoothies, gluten free wraps and salads. We’ll also be featuring some awesome, locally produced goods, food and art. It is our sincere hope that our little shop will be a gathering place as much as a marketplace.

On a Budget

We are doing most of the physical, construction work ourselves to get the space ready. This will save us THOUSANDS of dollars in contractor fees and labor. What we still need to buy, however, is EQUIPMENT and a small amount of INVENTORY.

That is why we are reaching out to YOU, our family, friends, and supporters to help us reach our fundraising goal of $6,000. 

If you enjoy our products, or just wish to help support a small, local business, please consider donating to our fundraising campaign. Every little bit helps!

The $6,000 from this fundraiser will help get us half way to our ultimate goal of $12,000. If we can raise the first $6,000, one very generous benefactor has agreed to match this amount and donate another $6,000 to get us up to the $12,000 needed.

What We Need & What You Get for Helping!

Every dollar of your generous donations will help purchase:

  • One 3-compartment sink (wash, rinse, sanitize) — $600
  • One handwashing sink — $100
  • One prep sink — $300
  • 2 Refrigeration units (back-end) — $2000
  • Freezer (back-end) — $1500
  • Retail Display Refrigeration (store-front) — $4500
  • Initial inventory — $3000

The Perks

We are offering some FUN rewards to to thank you for supporting this project. These include:

  • Free Tote Bags
  • Free Kale Chips+ Other Goodies
  • Free Juice / Smoothie every week for a year
  • Free Juice / Smoothie every month for a year
  • The right to name a juice after yourself or your business! – a great way to advertise

 

Head on over to our campaign page, hosted on Indiegogo.com, and find out more about what we’re up to!

While you’re over there, don’t forget to check out the Gallery page to see photos of food, fun, and our new lake-side location.

 

Other Ways You Can Help

Are you strapped for cash, but still want to show your support?

Help us make some noise about this campaign:

 

Tweet the following on Twitter, or share it on your Facebook page:

 

“Let’s spread the word that healthy can be tasty! Help fund the New Family Naturals “Community Market & Juice Bar” at www.indiegogo.com/NewFamilyNaturals-Market

 

We need to raise all funds on or before June 19th. Help add fuel to our entrepreneurial fire and prove that communities (both global and local) do come together to support and lift each other up!

 

Thank you all for your support! We’ll see you on the lake in August!

 

What the Heck is Raw Food? — Plus some resources to get you started!

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So, What the Heck is Raw Food Anyway?

The terms “Raw Food” and to a lesser degree “Living Cuisine” have been making their way into the mainstream public’s consciousness recently. This is due in part to a few celebrities who’ve adopted a raw foods lifestyle (..Anyone  remember the hoopla surrounding Demi Moore’s amazing bikini body when she appeared in the Charlie’s Angels movie? Well, she achieved her svelte figure by going raw).

But what exactly is raw food, you may be asking. Simply put, raw food consists of fresh, minimally processed and uncooked ingredients. Raw foodists are almost all exclusively vegan or vegetarian, so in this sense, raw food does not refer to raw meat and seafood. As an additional guideline, if you pick up any raw foods book (see resources list below), you’ll read that food is no longer considered “raw” once it has been heated above a certain temperature — most agree that’s somewhere between 105 and 118 degrees.

So what do raw foodists eat?

Well, it’s not just salads. There’s an unending supply of fabulous raw food recipes out there (one of my favorites is raw, vegan lasagna). Still, leafy green vegetables, including wild greens and sprouts are usually at the top of a raw foodist’s menu. Then there’s a healthy dose of fruits (both sweet and unsweet), nuts and seeds, and fats/oils (avocados, coconut, olives). Some also include seaweeds and so-called “super foods” such as maca, cacao (raw chocolate) and goji berries. (more about super foods another day).

Some people do eat a 100% raw food diet. However, this is just not realistic for most (especially me), so many who are into the raw foods lifestyle eat “high raw” where they strive to eat anywhere from a 60% to 90% fresh, plant based diet.

Why would people eat only raw food?

There are many reasons why people adopt this way of eating. Many health buffs are turned on by the super high content of vitamins, minerals and micronutrients this diet offers; still, others claim this diet gives them more energy, improves digestion and makes them more conscious of where their food comes from; but the major reason people go raw is because they are facing some sort of health challenge. For instance, there are many people who have reversed their type-II diabetes and have completely come off of insulin after going raw. While training as a raw food chef, I even met one Type-I diabetic who has been able to significantly reduce the number of daily insulin shots by eating a diet high in raw foods.

Though, the biggest impetus behind people going raw seems to be Weight Loss. This is certainly true for me. Do a google search for before and after pics of people on a raw diet. There are some really amazing stories of people who have shed massive amounts of weight on this diet. One woman (Angela Stokes-Monarch),  for example, lost and kept off about 160 pounds eating this way. The reason why people lose so much weight on raw foods is because raw foods are nutritionally dense but still low in calories. Thus you can eat a lot more raw food by volume while still consuming significantly fewer calories than you would by eating cooked food. Raw food also has more dietary fiber than cooked food, which is great for weight loss since foods with fiber make you feel fuller longer.

A Diet for the Masses?

Many people think that a 100% raw food diet is too restrictive. I happen to be one of them, but I think that it is a great Healing Diet, and periods of all raw can be great after days (or weeks) of eating too much junk.

So, even though all raw may not be for everyone, most people could stand to add a little more fresh fruits and vegetables into their diets. And if you’re feeling stuck in a salad rut and want to find fun new, healthy ways to feed your family, I highly recommend you give some raw food recipes a try.

Some Raw Food Resources

The following is a partial list of some raw food resources I’ve found helpful over the years. Although I do not agree with every opinion in the raw food movement, I like the overall messages of the people and products below and I think they are a great resource for beginners. Still, with most things in life, I take what is good for me, learn from it, and leave the rest behind. I suggest you do the same.

The Raw Food Detox Diet, by Natalia Rose

Super accessible, with multiple transition plans to help you incorporate more raw foods into your diet…especially for those who do not wish to go 100% raw. I also really liked her “raw before dinner” recommendations.

Everyday Raw, by Matthew Kenney

This is, by far, my favorite raw food recipe book of all time! It has everything: soups, salads, snacks, desserts, main courses and more. The mango wrapper on the cover is what prompted me to buy this book, and it did not disappoint!

The Vita-Mix blender


This blender is used by professional chefs and kitchens (such as on Food Network’s Iron Chef Kitchen stadium) and it’s usually the go-to-gadget for raw foodists everywhere. I even know people who travel with theirs! See my glowing review of the amazingness that is the Vita-Mix here.